Because the PX is marketing to a market that is super niche / barely exists
1) Let's say it's marketing to the the crowd of triathletes who have gels taped to top tube. Your audience is people who spend 10k plus on bikes, who care about being aero, but not enough to optimize your cargo load, (who want storage to be aero, but not enough to wan an integrated BTA), and who are willing to buy a non-conventional bike...
2) Let's say it's improved comfort. How many athletes spend 10k on bikes, don't care about looks, and prefer comfort over raw speed?
3) Adjustability:..... Now what's the overlap of triathletes who know the importance of front end adjustability, but who also tape gels to top tubes, and don't care that their bike is 3 lbs heavier? And how many bike shops actually care about selling a tri-bike with an adjustable front end?
The PX series is an engineer's toy in search of an audience. People who are knowledgeable about tri-bikes and aero, will probably get a P5D and make sure they are carrying in an optimal way. People who tape tubes to the top, who also spend 10k plus on bikes will probably just ask the bike shop for recommendation, and buy whatever ryf, rinny, seb, jan is riding.Anne Hauge won Kona on a Cervelo! Sure I'll take that one! I like big Ben, what does he ride (P5x at Kona!, but P5D almost all the other races?!)
It's one of the downfalls of Andean (targetting all out aero crowd with a horrible front end), one of the downfalls of ventum (integrated hydration, and decidedly non-integrated looking front end)
It's the equivalent of going to a burger bar, asking people what they want if they ever order a salad. Launch said salad, and wondering why no one buys it.
1) Let's say it's marketing to the the crowd of triathletes who have gels taped to top tube. Your audience is people who spend 10k plus on bikes, who care about being aero, but not enough to optimize your cargo load, (who want storage to be aero, but not enough to wan an integrated BTA), and who are willing to buy a non-conventional bike...
2) Let's say it's improved comfort. How many athletes spend 10k on bikes, don't care about looks, and prefer comfort over raw speed?
3) Adjustability:..... Now what's the overlap of triathletes who know the importance of front end adjustability, but who also tape gels to top tubes, and don't care that their bike is 3 lbs heavier? And how many bike shops actually care about selling a tri-bike with an adjustable front end?
The PX series is an engineer's toy in search of an audience. People who are knowledgeable about tri-bikes and aero, will probably get a P5D and make sure they are carrying in an optimal way. People who tape tubes to the top, who also spend 10k plus on bikes will probably just ask the bike shop for recommendation, and buy whatever ryf, rinny, seb, jan is riding.Anne Hauge won Kona on a Cervelo! Sure I'll take that one! I like big Ben, what does he ride (P5x at Kona!, but P5D almost all the other races?!)
It's one of the downfalls of Andean (targetting all out aero crowd with a horrible front end), one of the downfalls of ventum (integrated hydration, and decidedly non-integrated looking front end)
It's the equivalent of going to a burger bar, asking people what they want if they ever order a salad. Launch said salad, and wondering why no one buys it.
Last edited by:
bloodyshogun: May 12, 20 13:18