Just to clear up a few things that are getting thrown around on the thread:
-REV3 makes NO money on the HalfFull Triathlon. UCF is the charity that REV3 supports. This year much of the REV3 staff took 21 days off and ran across the country to raise money for UCF. For the last 2 years REV3 has donated timing and supplies for HalfFull because Charlie is a nice guy and (correctly) believes that Ulman is an amazing organziation that does great things.
-Lance is not racing as a pro. He is participating as a cancer survivor. He won't be taking prize money away from pros and my guess is he doesn't care about age group awards.
Those that choose to race this race won't be sorry. It is an incredible event that is about so much more than your swim, bike and run time. The race is 70 miles long (not 70.3) to represent the estimated 70,000 young adults that are diagnosed with cancer every year. The name of the race "Half Full" has nothing to do with a half ironman or full distance. Half Full is being able to stare in the face of adversity with HOPE, OPTIMISM and the WILL to get through the difficult times and live your life. The Ulman Cancer Fund has been teaching and coaching others on how to face a diagnosis of cancer with this attitude.
So, say what you want about Lance Armstrong, doping and USAT sanctioning but this race is not about the profit and decisions that Ulman and REV3 have made have nothing to do with making profit and everything to do with supporting Ulman and raising awareness in the fight against cancer.

Because announcing that LA is simple appearing or promoting this event does not increase participation like the fact that he is racing it will.

Just to clear up a few things that are getting thrown around on the thread:
-REV3 makes NO money on the HalfFull Triathlon. UCF is the charity that REV3 supports. This year much of the REV3 staff took 21 days off and ran across the country to raise money for UCF. For the last 2 years REV3 has donated timing and supplies for HalfFull because Charlie is a nice guy and (correctly) believes that Ulman is an amazing organziation that does great things.
-Lance is not racing as a pro. He is participating as a cancer survivor. He won't be taking prize money away from pros and my guess is he doesn't care about age group awards.
Those that choose to race this race won't be sorry. It is an incredible event that is about so much more than your swim, bike and run time. The race is 70 miles long (not 70.3) to represent the estimated 70,000 young adults that are diagnosed with cancer every year. The name of the race "Half Full" has nothing to do with a half ironman or full distance. Half Full is being able to stare in the face of adversity with HOPE, OPTIMISM and the WILL to get through the difficult times and live your life. The Ulman Cancer Fund has been teaching and coaching others on how to face a diagnosis of cancer with this attitude.
So, say what you want about Lance Armstrong, doping and USAT sanctioning but this race is not about the profit and decisions that Ulman and REV3 have made have nothing to do with making profit and everything to do with supporting Ulman and raising awareness in the fight against cancer.

Lance Armstrong to Race at Rev3 Half Full, MACTC Championship

Just to clear up a few things that are getting thrown around on the thread:
-REV3 makes NO money on the HalfFull Triathlon. UCF is the charity that REV3 supports. This year much of the REV3 staff took 21 days off and ran across the country to raise money for UCF. For the last 2 years REV3 has donated timing and supplies for HalfFull because Charlie is a nice guy and (correctly) believes that Ulman is an amazing organziation that does great things.
-Lance is not racing as a pro. He is participating as a cancer survivor. He won't be taking prize money away from pros and my guess is he doesn't care about age group awards.
Those that choose to race this race won't be sorry. It is an incredible event that is about so much more than your swim, bike and run time. The race is 70 miles long (not 70.3) to represent the estimated 70,000 young adults that are diagnosed with cancer every year. The name of the race "Half Full" has nothing to do with a half ironman or full distance. Half Full is being able to stare in the face of adversity with HOPE, OPTIMISM and the WILL to get through the difficult times and live your life. The Ulman Cancer Fund has been teaching and coaching others on how to face a diagnosis of cancer with this attitude.
So, say what you want about Lance Armstrong, doping and USAT sanctioning but this race is not about the profit and decisions that Ulman and REV3 have made have nothing to do with making profit and everything to do with supporting Ulman and raising awareness in the fight against cancer.

I read this trash. Very enlightening, even if you already know pro cycling well. You should give it a try instead of bashing it without reading.

Regardless of who is or isn't making money off this particular race, Rev3 is still creating an opportunity for an athlete with a lifetime ban to repair his image. Medical charities should be the last groups to pat Armstrong on the back and pretend like nothing happened - he participated and benefited from a drug culture which asks young athletes to make an awful choice - should I take the drugs and risk my long-term health? Or should I race drug free and spend the rest of my life asking "what if"? I know this is a sad story - especially for cancer survivors who saw him as a hero - but there are plenty of inspiring people who have survived cancer - choose one of them to be your hero and hold Armstrong accountable for his actions. Associating yourself with Armstrong in any way at this point is the same as condoning his doping.