Typically a company provides (1) goods, (2) services, or (3) goods and services. How does one set the price for a good? That is pretty easy. You take the cost to manufacture and distribute the good, add a profit margin, and get the price.
How does one set the price for a service? To a certain extent, you look at the cost of providing that service, but, there is no real tangible factor for determining the value of one's service. What is a service worth? It is worth what others are willng to pay.
WTC provides more a service than a good. So, it is pretty simple for WTC to set the price -- it is what the public is willing to pay. Despite lack of refunds and despite high prices, WTC events continue to sell out. Why in the world would WTC do anything to change? It would make poor business sense to do so.
If there are no dogs in Heaven, then when I die I want to go where they went. - Will Rogers
Emery's Third Coast Triathlon | Tri Wisconsin Triathlon Team | Push Endurance | GLWR