Candidate 1: The United Airlines Public Relations Crisis Manager
I just came across this in my news Feed: "A man wouldn’t leave an overbooked United flight. So he was dragged off, battered and limp."
Apparently they overbooked the flight, forcibly ejected some paying passengers. And then gave the seats to United employees.
Regardless of how this went down this looks bad as a headline for Untied.
And that got me thinking of how often I've seen United in the news in similar customer service scandals.
There was the case a few weeks ago when two girls were denied boarding because they were wearing leggings ( http://www.cnbc.com/...united-airlines.html ) It should not have been a scandal but for about a week there were headlines in both left and right leaning papers that made it seem like United was 2 steps away from demanding young girls wear hijabs. Then there was the recent scandal where United carried a money losing flight to provide the Chairman easy transport to his house in S.C. - it involved bribery and effectively stole from the shareholders.
And all this made me think back to a case study I read in business school about the power of viral social media and how it can affect companies. United had the grand-daddy of all these when a viral music video describing what happened gathers tens of millions of views. https://en.wikipedia.org/...nited_Breaks_Guitars
The funny thing is that no matter how crappily airlines seem to treat their customers, they don't seem to lose business over it. The overwhelming factor in the industry is price - as long as your flight is $20 cheaper than the competitors you get the business.
Remember - It's important to be comfortable in your own skin... because it turns out society frowns on wearing other people's
I just came across this in my news Feed: "A man wouldn’t leave an overbooked United flight. So he was dragged off, battered and limp."
Apparently they overbooked the flight, forcibly ejected some paying passengers. And then gave the seats to United employees.
Regardless of how this went down this looks bad as a headline for Untied.
And that got me thinking of how often I've seen United in the news in similar customer service scandals.
There was the case a few weeks ago when two girls were denied boarding because they were wearing leggings ( http://www.cnbc.com/...united-airlines.html ) It should not have been a scandal but for about a week there were headlines in both left and right leaning papers that made it seem like United was 2 steps away from demanding young girls wear hijabs. Then there was the recent scandal where United carried a money losing flight to provide the Chairman easy transport to his house in S.C. - it involved bribery and effectively stole from the shareholders.
And all this made me think back to a case study I read in business school about the power of viral social media and how it can affect companies. United had the grand-daddy of all these when a viral music video describing what happened gathers tens of millions of views. https://en.wikipedia.org/...nited_Breaks_Guitars
The funny thing is that no matter how crappily airlines seem to treat their customers, they don't seem to lose business over it. The overwhelming factor in the industry is price - as long as your flight is $20 cheaper than the competitors you get the business.
Remember - It's important to be comfortable in your own skin... because it turns out society frowns on wearing other people's