B_Doughtie wrote:
That all trickles down in everything. And then you setup a racing system that you are 90% of the time racing for cash prizes, and so it makes a TON of sense for local sponsors to sponsor teams/bike shops to give away heavy discounted bike/race entries, etc.
I think the problem is that there is no wealth to extract. The wealth it currently extracts is from AG participation, and that's pretty much maxed out with how to move money to elites/junior development. So again, it was why I told you to go talk to your local TV station about getting the sport on tv.
You're stuck on "TV". I think TV is nearly irrelevant. TV is like from the 90's! Now some of the hottest races are fixie races sponsored by Red Bull, etc, that have online streaming, but certainly no classic TV deal.
The prize money from local races has nothing to do with TV at all. The sponsors are a few thousand each from, say, a local law firm, a local bike manufacturer, a local wheel company, a brewery, an LBS, a local hospital. Say that adds up to around $15,000. Then another $15,000 comes from entry fees. The race will then turn around and pay out $15,000 right back to the racers as prize money. All the racers, not just the "elite" fields - though most going to the "Pro 1-2" races, which often have a grand total of zero true UCI-registered domestic pros, and who will therefore not show up on TV once in their whole season. Then the rest is used to pay for the race expenses and pay the race director. I'm kind of making those numbers up, but that's the ballpark.
That almost never happens in triathlon, which seems very stingy in prize money, even to pure pro fields. I think it's just a culture more than anything to do with "TV." And that culture is somewhat beneficial to aspiring elite athlete because they can make a bit of money.
And that's just prize money. The whole team aspect is helpful too. Teams will secure sponsors. Even the geezer teams I've been on will get title sponsors to throw out several thousand dollars per year. So the total annual budget is well into the five digits. With zero riders who will ever be on TV. That pays for hotel, entry fees, kit. Sometimes coaching.
I'm holding my line here. I think TV is irrelevant, and a crutch to avoid looking at the real cultural issues. Chris Froome and co. might as well be on a different continent (oh, wait).