MTBSully wrote:
Yes, they are required to buy from distributors like the Q. Shimano has its own network, and they struggle with global pricing controls. SO the Q dumped shimano, which is why the Q started the iSSi brand pedals. Say you owned rijndael handlebar company, you would contract with QBP to be the US distributor for your handlebars, and any LBS could sell them as long as they buy form QBP. You would then have a different distributor for Europe. In shimano's case they have different pricing structures in Europe and the US and that is why you see such pricing disparities.
The things that kill the LBS I think are, QBP and piss poor pricing controls from companies like Shimano and Continental.
Smaller brands have strong pricing control using MAPs (minimum advertised price) and the like. Kickr is really firm on their MAP, that is why you don't see sale pricing on them often. Same with Garmin and Stages. Retailers can only sell those brands at a discount when the manufacturer lets them.
SRAM has really stepped up their price control system as well.
QBP has different levels for retailers based on total sales, so some shops can get parts way faster assuming they are in stock at the Q. Living in the same metro as QBP headquarters, if I call the shop right away in the morning, there is a chance I can get that part the same day.
Slowman could do a better job of describing the retailer, manufacturer, distributor relationship.
^^ This is a lot of the issue. To add on, Shimano hasn't done a great job with their manufacturing projections lately, they are making way too much stuff. So they dump it in bulk to online distributors who then sell it extremely cheap. I went to build a road bike in November of 2015 and a full Ultra 6800 setup with crank and all was going for $550 online. My LBS couldn't even come close to touching that price. Same thing with Continental Tires. QBP requires them to not buy from some other retailer then resale. QBP sells the tire to the LBS for $50-55 depending on supply then the LBS sells it for $70-75. Planet Cycle online gets them in bulk and sells them for $32. That is too big a swing for most consumers to justify so even if you love your LBS, you are going to buy online.
(This all came from the mechanic at my LBS who was not a fan of Shimano and their business practices at all. He says Shimano doesn't give a shit about the LBS channel and their pricing shows it. SRAM on the other hand has price controls and gives the LBS a chance to compete.)
That said the fate of the LBS really comes down to the people. If the staff is knowledgable, friendly and cares enough, it makes it worth paying the LBS premium. My LBS opened in 2012, first time I walked in in 2013 the head mechanic greeted me personally, asked all about me, invited me to group rides, etc. I went in for a stem and ended up with a long term LBS relationship, the stem was $15, many thousands have been spent there since. The other key was how good the mechanic was. The shop I bought from previously had three locations, was the premier LBS and I had spent over $6k in there over a few years. Took my bike in for a tune, mechanic was a dipshit, when I came back a week later nothing was fixed. Really turned me off. At my current LBS the mechanic cared more about my bike than I did and I am an anal SOB. I don't trust anyone to work on my cars, but my bike always went to the shop because he cared even more than I did and was better at fixing things than I was. Unfortunately he has moved on.
As to the OP example. That guy is a moron even if Santa Cruz doesn't compensate them for warranty work. Getting someone in the door is the difficult part, once there you don't eff it up by making stupid comments. Free warranty work on a bike bought online is the way to earn a customer for life, telling them to pound sand because they bought online is a way to turn someone off for life. Do something right by a customer and they will be happy, do something great and they may tell a friend or two, do something stupid and they will post about it on FB for 1,000's to see. My LBS has that figured out, if you buy a bike online and take it in, they say thanks for letting us work on it for you, not screw you for buying online.