BCDon wrote:
Penticton Challenge (both full & half I think) gave out bags that seem OK. IM Calgary (half), the usual crap drawstring bag with promotional material in it. The best thing about IM Calgary is the belt buckle finishing medal. Sure, it isn't rodeo size BUT it is a decent size for a belt buckle and means you can actually use it.
I think that they are missing the boat here though. Giving out crap is, well, crap. I'd love a simple bag for say swimming but the bags that are given out have all sorts of pockets and extra crap that makes them pretty useless. How about a rain poncho? Can still be cheap, those are great for your SO if you don't use them. Arm warmers, leg warmers, neckerchiefs, sweat bands (use for indoor workouts), towels, tools, razor (to shave the hair off your arm before marking?), goggles, sunglasses, sunglasses holders, lights (who doesn't need a headlamp early in the AM?), small bottle if sun screen you can carry, mosquito repellant. . Sure, not everyone would like all the above but lets get some variety and they can brand it all - advertising. Plus, getting a few thousand of an item, especially when advertising of the product is involved means the price drops.
There is a lot of merit in what you're saying here. I would bet it's more crucial for the Challenge Family to do this as they are the "unknown" brand. I would bet if you walked around with a Challenge Family backpack on nobody would say a word to you where as they would if it said IRONMAN. I think some big branded items that other athletes whether they be runners, cyclists, gym rats, etc can say "What's this Challenge Family all about" to get a word of mouth dialog going. Building the brand presence should be as important as expanding the number of events.
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"Train so you have no regrets @ the finish line"