Kent_NewZealand wrote:
As a long-time Cervelo rider I feel a bit disappointed by this. For me their brand was about bringing accessible innovation to the masses. Now it is just about flashy show pieces.
I wish they would go back to their core brand. Reduce focus on the p5x, drop the p2-p3 distinction, and focus on practical innovation.
They likely had to spend almost zero time on it. It's a paint job.
Also don't forget that Cervelo is owned by Pon Holdings. Pon is a distributor of Lamborghinis. Now they can become a distributor of bikes *inside* Lamborghini dealerships. Lamborghini dealerships populated by millionaires.
The one P5x purchase I've seen in person is when a Saudi-prince looking dude with an entourage walked into a bike shop and asked what the best triathlon bike was. The shop owner, no idiot, said, "The P5x." The dude motioned to one of his entourage, said, "Get two of those." Then he left, and the entourage guy sorted out the details.
Why, as a company, would you turn down free money like that? Money that funds all that accessible innovation to the masses?
It's easy to turn down when you're not responsible for making payroll every month for all your engineers.
