From now on the TdF and all bike races will be on Versus. Sadly, it is just a name change:
Outdoor Life Network Plans Name Change
STAMFORD, Conn. — The Outdoor Life Network is changing its name to Versus.
The new name will take effect in September, in time for the NHL season, OLN announced Monday.
"Versus is a word that perfectly captures the essence of our brand. It is immediate shorthand for competition and has a range that can suit everything from stick and ball sports, to bull riding, to field sports," network President Gavin Harvey said. "We felt it was a slam dunk, and sports fans we talked to all agreed."
OLN, which began soliciting suggestions for a new name about a year ago, said Versus was chosen "not only for its bold nature, but because it universally evokes competition."
From the AJC.com
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"Remember: a bicycle is an elegant and efficient tool designed for seeking out and defeating people who aren't as good as you."
--BikeSnobNYC
Outdoor Life Network Plans Name Change
STAMFORD, Conn. — The Outdoor Life Network is changing its name to Versus.
The new name will take effect in September, in time for the NHL season, OLN announced Monday.
"Versus is a word that perfectly captures the essence of our brand. It is immediate shorthand for competition and has a range that can suit everything from stick and ball sports, to bull riding, to field sports," network President Gavin Harvey said. "We felt it was a slam dunk, and sports fans we talked to all agreed."
OLN, which began soliciting suggestions for a new name about a year ago, said Versus was chosen "not only for its bold nature, but because it universally evokes competition."
From the AJC.com
---------------
"Remember: a bicycle is an elegant and efficient tool designed for seeking out and defeating people who aren't as good as you."
--BikeSnobNYC