Not more likely to find Rapha at Walmart than Cannondale. C-dale is owned by the largest supplier of cheap bikes to Walmart and other mass stores. Many larger companies find value in doing business with a variety of channels while keeping there origins quiet. Yes.
There have been lots of funny stuff about this, but I think you are right. It just so happens that several members of the younger generation of the Walton family are avid cyclists. They saw Rapha was for sale, and they figured, "why not".
Steve Fleck @stevefleck | Blog