Thanks everyone for the feedback and suggestions. Many of the suggestions offered in this thread were also brought up at a recent Friends of the GFT meeting we had a few weeks back where we discussed the strengths and weaknesses of the race. About a dozen GFT participants gathered here in Clermont to discuss the race, and many others from out of town offered their feedback on the
Friends of the GFT Facebook Page. Our next meeting is scheduled for Thursday, August 21, and will be focused on the race experience and how to get the community more involved. We expect to have representation from the City of Clermont, the Local Chamber of Commerce, the Clermont Downtown Partnership, and the organizers of a downtown music festival taking place the night of the GFT.
Florida is a very saturated market when it comes to late season racing. You have IM Florida, Miami 70.3, MiamiMan, and Rev3 all within a 3-4 week window. When I started the GFT it was the only late season ultra in the country and the only late season long-distance tri in the Southeast. While the IM races are at capacity, MiamiMan is struggling to get numbers this year and Rev3's numbers have not been that impressive since it landed in Florida.
One of the challenges we have is the economics of scale. A typical Ironman Race may have 2,000 participants and if each athletes brings 3 people with them, you have 8,000 people at the venue. Even if the community does not come out to support the race, you still have lots of people at the race. If the 175 ultra-distance athletes of the GFT bring 3 people with them, we now have 700-800 people at the venue, not really a crowd. Like many races, we've added other distances and events to the GFT to boost the overall attendance, but it is a challenge to get the participants to hang around after their event is over. Even having a local food truck at a race can be a challenge when your numbers are low.
The economics of scale also have a major impact ont he funding of the race when it comes to adding the bells & whistles that add excitement to an event. A typical Ironman race has a $1.5 million budget to work with. We have a very small fraction of that. For instance, we have a $15,000 police bill associated with the GFT. If you were to divide that among the 150 ultra participants from last year, that means $100 of the entry fee they paid would go directly to cover police costs. Now put 2,000 athletes on the same course and each athlete only has to contribute $7.50 of their entry fee towards that same police bill. That is just a simple example as to why a smaller race may not have the financial resources available to add even simple enhancements like athlete tracking.
For 2014 we know that the top priority has to be for us to produce a flawless race with a ton of support. That I know will happen this year based on the people who have already come forward to offer their support. We also have new leadership and a new community focus within the City of Clermont and that is going to make our job much easier.
We are starting to make changes for 2014. You'll soon see a new easy to use website loaded with the things athletes and spectators want to see. We've decided to drop the "tougher than Iron" slogan and go back to our original "Are you tough enough" slogan we have used since the very first GFT back in 1991. We are going to focus on the family friendly aspects of the race in our future marketing. Many people do not realize we are only 30 minutes away from Disney, Sea World and Universal, and an hour away from east coast beaches and 1.5 hours away from the Gulf. We want your kids and supporters to share the finish line experience with you! We are lining up a shuttle bus service to bring people up to Sugarloaf in hopes that we can line the entire climb with spectators much like they do at Savageman. We'll even be giving everyone who takes the bus a GFT cowbell to help make some noise. There will be lots more announcements to make after next week's meeting.
For 2015 we are exploring moving the race to mid-November. Moving the race earlier in the year is not an option for us. Next month we will be announcing a very special offer for anyone who has finished a previous GFT Ultra. We hope that will entice previous participants to return. Of course we'll have lots of special commemorative activities taking place in conjunction with our 25th.
As for the course, contrary to what people think, we do not make the course difficult by choice. We have to work with the constraints of HWYS 50 & 27 and that limits our options. Our surveys and feedback show that athletes do want Sugarloaf to remain as part of the course. We always welcome course suggestions and during the course of the next several months we will look at all the the course options available for 2015.
Switching from the run around the lake to the current out and back run on the trail was one of the toughest course decisions I had to make. But when participation dropped the change was required. It turns out that the course change was well received by most and it made the run much more spectator friendly and safer. Once the new western trail extension is completed this fall it will make the course even better.
Please keep the suggestions coming. We know we cannot compete with the Ironman experience so we just need to focus on the making the GFT experience a better experience for all.
If you do not want to post publicly, then email your thoughts to me privately. I also encourage everyone who wants to contribute to join the
Friends of the GFT Group as well.
Thanks!
Fred Sommer