toe-may-toe, toe-mot-toe...hijack, ambush it's all the same & ya better be prepared if the WTC legal eagles decide to come after you. Free speech carries you only so far, especially if you "activate" in & around the event. If you are attempting to confuse the consumer by implying in any way you're involved with the event you might receive that cease & desist notice.
Not sure I can attempt to fathom your logic here. As Coke is the TOP sponsor of the Olympics, & pay around $100M for four years to be such, this creates a monopoly & Pepsi should be able to hijack Coke's sponsorship of the Olympic Games? Companies align themselves with sports properties for a variety of reasons. They pay for that exclusivity. That's why it's called sponsorship.
If you are simply building a better mousetrap, then promoting your product in way that doesn't confuse the consumer about who's the official drink sponsor, that's the capitalist way. Even better, if you scientifically prove your product is better than Ironman's then the market should respond accordingly.
#swimmingmatters
Laugh hard. Run fast. Be kind.
The Doctor (#12)
Not sure I can attempt to fathom your logic here. As Coke is the TOP sponsor of the Olympics, & pay around $100M for four years to be such, this creates a monopoly & Pepsi should be able to hijack Coke's sponsorship of the Olympic Games? Companies align themselves with sports properties for a variety of reasons. They pay for that exclusivity. That's why it's called sponsorship.
If you are simply building a better mousetrap, then promoting your product in way that doesn't confuse the consumer about who's the official drink sponsor, that's the capitalist way. Even better, if you scientifically prove your product is better than Ironman's then the market should respond accordingly.
#swimmingmatters
Laugh hard. Run fast. Be kind.
The Doctor (#12)