chuy wrote:
Its called a free market, companies for the most part make
intelligent investment decisions on how they choose to sponsor and market their brand. If they believe that sponsoring Lebron James can bring them better exposure than sponsoring Candace Parker this is what they will do...
I'm not saying that super league forced women to wear small bathing suits to get viewer numbers up ( I haven't even watched it). But lets assume they had. Would it be better for them to have let the women wear what they wanted, then the viewer numbers didn't come in as expected and super league realized that holding a womens event isn't the financially responsible thing to do so they just cancel the womens event go forward? Or should the organizing company subsidize the womens race go forward if this is the case? I'm not saying that's what would have happened but I'm sure companies analyze every possible scenario before making any decision.
It can be the both the free market AND other things. There are plenty of examples that show that profit motive doesn't equal good/right.
And choosing to sponsor an athlete sort of has nothing to do with it. How about, if they said, "We'll sponsor Candace Parker as a basketball player, but only if she wears a..."? Still in a company's interest, maybe, but doesn't sound as pleasant as exposure market blah blah.
Is Super League sexist? Not the best discussion question, and obviously too big for some people's comfort.
But given the fanfare about Super League offering an equal opportunity and equal money for women, it seems notable that a decision they made (and enforced) would be -- and is -- viewed by many as detrimental to women's sport.