1poseur1 wrote:
ZenTriBrett wrote:
bigredrude wrote:
BryanD wrote:
Does anyone think Hoka is a fad?
I thought it was until I tried them.. now I don't anymore which I hate because they are expensive and, well... ugly imo.
But ugly-expensive-works is the trifecta for a great product. If you have any two without the third, people are nowhere near as interested. But have all three and people become entranced. Ugly gets your attention, expensive makes it exclusive and perceived as high quality. And ugly also sometimes nails fashionable and daring. Last comes works. If it doesn't work, you won't have people for long. But damn, you can really pull in the suckers with ugly and expensive first until they find out it doesn't work.
Love your trifecta analogy. I would add that ugly + expensive is a signaling mechanism that demonstrates loyalty to the tribe.
You are so correct and I totally forgot that part. Essentially, people are afraid to admit they are wrong. And the more you get them to commit or buy in at first, then they develop a tribe around it that only they can see value in. Everybody else looks at it like it's stupid, but they don't have the ego's "sunk cost" into it, so they can admit it's a bad idea. If you wear your pants backwards, then you're part of the Criss-Cross club. Now it's totally stupid and nonfunctional, but it shows you're committed to the group. And then the group will back you up as your tribe in a time of need. It's totally bizarre shit, but happens all the time. So the more ugly and expensive something is, the more they've committed to the tribe (and afraid to leave, too). It makes them feel good and makes others want to join that tribe to feel the same "belongness", but to do so, you gotta be brave and buy in, which makes the tribe exclusive.
Basically, we are all monkeys pulling on our groins and screaming at the eclipse.
----------------------------------------------------------
Zen and the Art of Triathlon.
Strava Workout Log Interviews with Chris McCormack, Helle Frederikson, Angela Naeth, and many more.
http://www.zentriathlon.com