AHare wrote:
Unfortunately, I doubt that cycling is a big enough market to support a truly independent tester. DCRainmaker is probably the closest since I think he fulfills [1] and [3], but since I'm pretty sure he gets nearly all his stuff for free from the manufacturers (not to mention I assume free trips to interbike, early access to stuff, etc), he still is likely swayed subconsciously by a desire not to piss off a manufacturer and lose access.
Just as a clarification, companies send me products upfront, but I return virtually everything to the companies after I'm done reviewing it. There are extremely rare cases where something just costs too much to ship back (a triathlon rack comes to mind), and I just gave that to the local tri club here in Paris (it would have cost more to send back than it was worth). I then go out and re-acquire everything through normal retail channels.
As for trips, I pay all those myself. Interbike, CES, MWC, Eurobike, trips to company product launches, etc... That last category is notable, as most other bike publications will have their travel costs covered.
The site is funded by reader support through supporting through two retailers (Amazon/Clever Training), I obviously get a small bit back there based on whatever you purchase. Additionally, there's a small amount of ads, primarily from Google Adsense. But, I block anyone that's actually relevant to the page from advertising, so the total ad revenue is pretty small since I'm basically blocking my own target market. That's fine though.
Obviously, on the retailer relationship, someone could argue that would sway me to writing only positive things, but I feel like I'm proven time and again I'm happy to crap all over a crappy product - regardless of who it's made by or who they sell through. And also true one could argue I'd be nicer to preserve that relationship, but despite me being incredibly critical on certain products, the same companies continue to provide early access. For companies that don't like my opinion...shrug...they lose out on the visibility for their launch, as I almost never write about products unless I've touched them - since that's basically just marketing. But eventually if the product is worthy I'll just buy it anyway and review it, so...yeah.
Anyway...just for clarity on how it works.
(Edit to fix quotation formatting fail on my part)
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My tiny little slice of the internets:
dcrainmaker.com