You are correct. I'll try to explain this as well as I can. I'm a Toughman ambassador because I like the concept, but that doesn't mean I know all the specifics!
The Toughman series is the brainchild of Rich Izzo, who is the RD for the Toughman Championship in NY. He doesn't run all of the events - he works with other RDs who know their local market and venue. I think WTC does this with some of their events, as does Challenge. Rev3 was a bit different model in which they had their core crew at all of the races. Now that they are back, I assume it's still similar.
I guess I like to think of the Toughman series as a grassroots network of Race Directors using their local knowledge and resources. Most of the races are existing events. The Toughman brand helps provide value to the existing races by increased national exposure and the opportunity for participants to qualify for the championship.
Team Magic uses their local crew to put on the Alabama event. I have not done that race yet, but I hope to soon. Local to me, America Multisport has done a great job putting on events for many, many years in Indiana and put on the Toughman Indiana event in Richmond. Heartland Endurance will put on the new Noblesville race, which will go right by my neighborhood, so I'm excited about that. DuTriRun puts on Toughman Minnesota and Toughman Wisconsin. I did Toughman Minnesota this year, and really enjoyed it. I didn't race at NY, but was able to get out there to spectate, and really enjoyed the experience. The series is continuing to grow.
So, it's kind of a coalition of Race Directors doing what they do best. I've done a lot of races over the years - local stuff, Ironman 70.3 events, Rev3, Leadman, etc., and consider myself lucky to have choices. I have nothing against WTC, but find it interesting that the triathlon market seems to have become "Ironman vs everybody else". If "everybody else" works together we still have choices as consumers.
Travis Rassat
Vector Cycle Works Noblesville, IN
BikeFit Instructor | FMS | F.I.S.T. | IBFI
Toughman Triathlon Series Ambassador