BryanD wrote:
http://www.rokasports.com/collections/mens-cycling
Will be interesting to see how they fare with this. If I remember correctly, Roka's origin story centers on founders being All-American swimmers at Stanford or Berkeley... Thus, they set out to make a better wetsuit...because they were experts at swimming.
Not to say they can't extend into cycling clothing, but just looking at it... what's better? What are Roka's bona fides in this regard?
I'm all for great brands creating great gear... so best of luck to them. Just seems to potentially be extending pretty quickly without a ton of differentiation.