holy-marketing batman!
the bars look cool and all (but i sure as hell would not use them on the Calif. Donner Lake Triathlon. or at least not if i wanted to go really fast, brake, and corner even faster on those downhills).
let's see here.... where do i begin? well, let us estimate how much time one would save (assuming fit and body position was identical, which is readily possible) by going from
drop bars with good clip-ons to full aerobars (like profile carbon X's) on a 40k ride at about 25 mph.
the answer:
not much at all. since the VAST majority of air resistance is caused by BODY size and shape and BODY POSITION, if you are pretty aero on a pretty aero bike, you would be
incredibly lucky to save 15 seconds based on improvements from the bar alone (not body position). unfortunately, those that have examined this data point carefully in a wind tunnel are not too keen on saying publicly more precisely what the savings really are (or, more accurately, how little they are), as it may kill off their full aerobar sales.
well, stay with me on this for a while:
so, if we save 15 sec. by switching from a drop bar and clip-on combo to a full aerobar, let us use a bit of common sense and simply imagine what could possibly be saved by
switching between various brands of decent quality full aerobars. so, we might be talking 3 sec., 5 sec., or in our
wildest imagination, 7 sec. (unless one of them was bolted to a jet engine or something) difference between decent full aerobars.
so if you toss away your current $400 full aerobar, and use these new cobb bars which "are faster from 35% to 11%", that means they will save you a couple of seconds over your existing full aerobar over 40k.
the most expensive couple of seconds you can possibly buy.
Where would you want to swim ?