Suffice it to say the automotive industry spends more time and money (since have/had it) on selecting model names and the attendant perception they instill on consumers.
Here is one more precedent to the argument that manufacturers should name bike models "letter letter-number number" as opposed to words names like "Tourmalet".
Good examples in the industry are Cannondale IM3, Felt B2, Scott SC1, etc.
http://www.cnn.com/...2/lincoln/index.html
Tom Demerly
The Tri Shop.com
Here is one more precedent to the argument that manufacturers should name bike models "letter letter-number number" as opposed to words names like "Tourmalet".
Good examples in the industry are Cannondale IM3, Felt B2, Scott SC1, etc.
http://www.cnn.com/...2/lincoln/index.html
Tom Demerly
The Tri Shop.com