Ironman currently offers a VIP Race Day Package for $250. This includes access to certain viewing areas but it’s pretty limited and expensive. The Ironman app and website also allows you to track and athlete during the race, assuming their original timing chip remains on their ankle. Is this worth it?
THE QUESTION…
How can the viewing experience improve for spectators of this incredible event? How can it be more dynamic and interactive? Who could underwrite the costs of this experience and provide a strong experience for our families, friends and local residents of the respective race cities? There is an opportunity being missed here.
Please leave your comments / suggestions. Please follow me @legacytri on Instagram / @legacy_tri on Twitter. -KEVIN