Been that way since that style site was released. Since Felt fixed their site, Cervelo now is the worst by far.

Those color swatches used to be links to be able to swap to the other color of the bike. Weird.

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Editor-in-Chief, Slowtwitch.com | Twitter

Yeah website design that's too clever for its own good. Acres and acres of pictures that you don't particularly want when you're trying to dig into a specific model. And then not the pictures - like color options - that you actually want.

Ok so it’s not on my end then. That is a terrible design style.

Exactly what I was referring to. So dumb.

I hadn’t even thought about that but you’re right. A lot of pictures to sift through. It really is an awful web design. I’m glad it’s not just me though. It’s been like this for a long time I just never posted about it, but it finally got to me.

When I was recently looking into their P-Series I too was confused by their website. In fact, I emailed them questions about specs as their site was so unclear. I also took the opportunity and told them their website is really bad and they need to make some improvements. I made some suggestions like, more pics, the ability to expand pics and clear model year labels and improved spec info. Really, they just need to look at the competition websites to know how to do a website. That was several weeks ago and almost nothing has changed.
For such a high level brand I would expect more.