I'm sure some kind person will stick a rip of this up on youtube tomorrow (it airs tonight on BBC1), but they're attacking the lack of science in sport products something that I would think ST would be interested in.
Related Article: http://www.bbc.co.uk/news/health-18863293
I'll keep an eye on youtube and post a link if I find it, but if you also wanted to search for it tomorrow then "Panorama The Truth About Sports Products" should bring something up.
I'm all for more science and less marketing bullshit in sport (christ knows it's pseudo-sciencey words that promiently feature on everything sporty are as bad if not worse than the beauty industry), things like this can only help and I think where and when consumers have the means to get the real facts we should also do our bit, e.g., some guy on Reddit had testing kits that could measure the amount of protein in whey protein products, redditors sent them in and it produced some interesting results.
Related Article: http://www.bbc.co.uk/news/health-18863293
I'll keep an eye on youtube and post a link if I find it, but if you also wanted to search for it tomorrow then "Panorama The Truth About Sports Products" should bring something up.
I'm all for more science and less marketing bullshit in sport (christ knows it's pseudo-sciencey words that promiently feature on everything sporty are as bad if not worse than the beauty industry), things like this can only help and I think where and when consumers have the means to get the real facts we should also do our bit, e.g., some guy on Reddit had testing kits that could measure the amount of protein in whey protein products, redditors sent them in and it produced some interesting results.