The zwift price increase thread got me thinking about price points that move me from buyer to non-buyer (and vice versa).
For example, at $90/month I was (and would like to be) a member of Endurance Nation. At the current $129/month, I am not.
At $15/month, zwift makes sense. At $20/month (or higher), I'm not sure I would continue to be a subscriber.
At $2.95, I'll gladly enjoy my Grande Americano from Starbucks. If that price were to move to $6, I am now drinking black coffee full time.
What price points cause you to change buying habits?
For example, at $90/month I was (and would like to be) a member of Endurance Nation. At the current $129/month, I am not.
At $15/month, zwift makes sense. At $20/month (or higher), I'm not sure I would continue to be a subscriber.
At $2.95, I'll gladly enjoy my Grande Americano from Starbucks. If that price were to move to $6, I am now drinking black coffee full time.
What price points cause you to change buying habits?