The whole Live-Stream coverage space for all kinds of sports is moving and evolving quickly, and I'll add improving as well.
IRONMAN I know get's knocked around on here a lot, but I have to give them credit, they were actually one of the first larger endurance sports events to have online streaming coverage. Way back in the early 2000's IM invested heavily in a for what was at the time, very sophisticated on-line coverage of their races in North America. They were actually ahead of their time because broadband, was still a few years away from being the norm - these were the days that many people were still on dial-up access to the internet.
Again in 2010, IRONMAN Canada (Penticton) partnered up with a local Shaw Cable affiliate station in Britis Columbia to have streaming coverage of the IMC race each year. I was involved in this as first one of the commentators and then, for 3 years the Anchor/Host for the live show.
I'm currently working with Athletics Canada as one of their Commentators for their Live Streaming coverage of various meets/races/events. They use a 3rd party production company, RunnerSpace to shoot, and produce the shows. I'm working on something similar now with Cycling Canada - they are choosing an In-House model. We did a bit of a test-drive last fall with the Canadian Track Cycling Championships and they are hoping to expand the program this year with the Road Cycling Championships, the CX Championships, as well as with Track Cycling races/events.
To produce and create a semi-professional show - you need to know what you are doing and you need to get good commentators, who can call and analyze the action. The line get's a bit blurred between full-on TV production and some of the stuff that RunnerSpace is doing - it's that good! For Canadian Indoor Track & Field Championships last winter, we had between 15,000 - 20,000 unique viewers on the main day of the meet. These are not massive numbers, but they are starting to get up there!
Steve Fleck @stevefleck | Blog