Dominion wrote:
Slowman wrote:
"i see the national tri teams not being mutually exclusive to the local tri clubs."
the local team, however, probably has a close tie to local retail.
do you ever find that this creates conflict?
In my situation, this absolutely creates a conflict. My club is small and local (about 30 members) and tied to a multisport retail shop. I've thought about applying for one of the national teams, but that wouldn't go over well here in the home town. The local guy expects me to wear his kit and buy products (discounted) from him. I expect any national team is going to expect the same; wear their kit and buy from their sponsors. I can't do both at the same time.
I'm not sure where I stand with teams anymore. This is something I've contemplated and researched for 4+ years now. As a service provider in the industry, I thought about starting some sort of Vector Cycle Works team as a marketing opportunity, but really couldn't come to a conclusion as to what was most effective for my brand. I couldn't define what I want without it being a personal conflict; the bike fitter Travis wants elite fast folks winning races in his kit. The cycling/triathlon/healthy living evangelist Travis says this is a sport for all of the people, no matter what their level. I'm kind of a dichotomy, in that regard. I also don't think triathlon is the best cycling sport in which to market what I do. The cycling and MTB crowds are bigger and more social. They are also less interested in bike fitting than triathletes.
I also talked with different friends and customers about what they wanted from a team, and heard things from "to have training partners" to "discounts on gear" to "I like how their kit looks." I know folks that are on 3-4 teams/clubs at the same time. Frankly, as a potential sponsor of a team, I don't really see a lot of value in sponsoring a team beyond some networking within the team. Word-of-mouth is the best advertising for what I do. I don't get the impression people will do that, though - I get the impression folks just want free stuff/everything at cost, and if lucky, they might mention Vector Cycle Works on Facebook, which I don't see as all that effective. If anything, it's annoying and overdone, and potentially distracts from my mission.
I also get the impression that keeping a team going is a lot of work. I just don't have the time. Like any other business, I gotta pick my battles.
I ended up just deciding to offer my kits if people really want to wear them, and work with existing teams in the area. At this point, what I do with teams is for the love of the sport - not for the marketing ROI.
Anyway, I'm not sure exactly what I just added to the conversation...
Travis Rassat
Vector Cycle Works Noblesville, IN
BikeFit Instructor | FMS | F.I.S.T. | IBFI
Toughman Triathlon Series Ambassador