A LBS in my area that has been strictly road for many years has seen the light (I suspect it is the growth curves actually) and tell me they are going to start carrying tri bikes. They claim to have just hired a guy who knows the tri biz but are checking with existing customers for feedback on tri bike brand recommendations. Since I want them to be successful and stick with it I was thinking of steering them to the major "mass appeal" brands such as QR, Cervelo and Felt. They are currently a big Trek, Felt and Calfee dealer. Maybe it's just me but Cannondale doesn't seem to popular here on the West Coast.

What would you recommend? I didn't really want to point out niche companies like Guru, Javelin, etc even though there are a ton of great bike companies these days. This is kinda fun actually...get to pretend you run a shop without any of the risk or work.