I have been riding around on the bottom of the range Felt this morning and I am absolutely amazed about a couple of things.

1) I went in to all the bike shops in town as I'd not been here for a while and just wanted to see if there was anything new and almost every single one commented on the bike, how good it looked, shock at the price see what you get.

2) In terms of value for money hands down it appears to beat almost anything out there. I did however notice in Performance bike that they are selling Fuji's. Now I know absolutely nothing about them but they are selling pure 105 bikes for 900 and pure Ultegra for 1100 so those appear to be a steal if the quality is any good.