I wager we will see the "boutique" triathlon specialty brands hold steady with some growth from Felt, a little contraction for Quintana Roo (but possibly not since their current line-up is nice and it may have taken a year for that to reach the consumer who does Kona) and Cervelo firmly holding the top spot.
The biggest movement may be from the mainstream brands as they slip downward. As the sport develops its own identity with its own brands those brands become stronger, especially among the better athletes, and the more common, mainstream brands slip against those.
We may also see some upward movement from brands like Orbea. I think Kuota will move up significantly too. It's a tough call with Cannondale and Kestrel. Perhaps there may be an emergence of more smaller brands.
It will be interesting to read.
Tom Demerly
The Tri Shop.com
The biggest movement may be from the mainstream brands as they slip downward. As the sport develops its own identity with its own brands those brands become stronger, especially among the better athletes, and the more common, mainstream brands slip against those.
We may also see some upward movement from brands like Orbea. I think Kuota will move up significantly too. It's a tough call with Cannondale and Kestrel. Perhaps there may be an emergence of more smaller brands.
It will be interesting to read.
Tom Demerly
The Tri Shop.com