The crucial product: a well marketed short-medium distance triathlon, priced at less than $100 and sold by a company with the ambition to increase participation in a region.
Every other innovation *does not matter* in a shrinking triathlon market. Unless they're Specialized, they're at risk of falling over. Or falling out of market segments - why do you think that Spez has not released a new tri bike despite a half-decade old product and owning the largest bike-specific tunnel in the world?
'It never gets easier, you just get crazier.'
Every other innovation *does not matter* in a shrinking triathlon market. Unless they're Specialized, they're at risk of falling over. Or falling out of market segments - why do you think that Spez has not released a new tri bike despite a half-decade old product and owning the largest bike-specific tunnel in the world?
'It never gets easier, you just get crazier.'