aarondb4 wrote:
Really depends on your market and what you want out of the site. If your market is really competitive and saturated then it is going to be more costly to get your site up there in the search rankings and generating business for you. If your market is not saturated it is easier to get up toward the top of the rankings.
Then it depends on what you want from the site, do you want the site to generate business for you?
Spending $5k on a site is doable, would sting a little dropping the money at first but wouldn't take long to recoup that investment if it brought it a couple of clients. $10-$15k not sure that's a hefty investment.