I asked him to publish "raw data" in some form, for one de-identified bike, without analysis, tweaking or pretty presentation. The kind of data that doesn't need justification, explanation or a 'preliminary' tag...

If the purpose of this massive effort was to present "the truth" in contrast to the "marketing" done by the evil forces (Cervelo et al), everything has to be public. The analysis protocol could/should be discussed before the brand-specific numbers are presented and the trenches gets dug.