On the other hand, a print copy on my coffee table is a constant reminder that I need to sit down for a moment to read it; or take it with me on the plane when I travel.
I wish I had you and several other people on this thread, in the room or on the phone, when I was pitching/selling a rather large print advertising opportunity in the triathlon and endurance sports space, and probably hundreds of people in the business, said to me over and over, "we're not doing print".
Queried further they really would not go into detail, it's just what they had decided to do. For reasons that, this may be not the best choice and a bit misguided, please read my previous posts in this thread.
For that project that I was working on, we actually had record sales, of print ads for this piece this year, but it was a mammoth amount of pull-out-all-the-stops work. - much more so than in years past (and it was a huge amount of work then!)
Steve Fleck @stevefleck | Blog
I wish I had you and several other people on this thread, in the room or on the phone, when I was pitching/selling a rather large print advertising opportunity in the triathlon and endurance sports space, and probably hundreds of people in the business, said to me over and over, "we're not doing print".
Queried further they really would not go into detail, it's just what they had decided to do. For reasons that, this may be not the best choice and a bit misguided, please read my previous posts in this thread.
For that project that I was working on, we actually had record sales, of print ads for this piece this year, but it was a mammoth amount of pull-out-all-the-stops work. - much more so than in years past (and it was a huge amount of work then!)
Steve Fleck @stevefleck | Blog