I am making an assumption, based on my understanding that everyone I know wants lighter wheels. No facts, purely based on my personal experience, not a statistical sample, hence presume.

I think you believe that i am presuming people can tell the weight difference in a blind test. What I mean to say is: If you ask a dozen cyclists, most of them will tell you that they can tell the difference a lighter wheel makes. You can also read this has "People want it and I think they claim they can tell the difference".

It was also not the point. My point was that I won't discredit a magazine for saying x wheels feel lighter than y wheels. Most cyclist want lighter wheels, they claim they can tell a difference, so they expect a bike magazine to comment on wheel lightness. If i am an editor of a bike magazine trying to make money, I would make sure that I comment on a wheel's weight.