I did an IM in 2003. The students at the school.enjoyed asking about training, they would see me swimming at pool , riding bike, running. After the race the local news paper did a small.article on my experience. I taught a sprint triathlon class at the fitness center, after a few years we had a large diverse group of triathletes. I think 7 or 8 of them have finished a IM. Now some of them are coaching a kids running group, some teach swimming, they have a multisport club in town. Their children are active. The LBS has grown.
tuesday: crit
wed. : MTB ride
thurs: pub run and gravel road ride
sat: long road ride
E VERY ONE wear you gear , encourage people to give it a try. Teach a class, organize a small race, invite people to the town training .