So when I saw the Plasma Premium under him I said "I'm buying that bike" but the experience I had at my local Scott shop was so awful that there's no chance I'll buy one now.

So for you, the marketing worked, and where this broke down was at the dealer level. And so the tricky balance of all this exposed!

Points out how, a number of key things all need to come together to make this work, and be sustainable!

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Steve Fleck @stevefleck | Blog