You're still missing the point. They probably can't raise prices as much as people here seem to think. And this same FLO pre-order hoopla has been going on for what 3-4 years now? I'm sure it's great for the owners of FLO because they don't need to give away a portion of their company to build up inventory. But their customers/potential customers have been suffering for quite some time now. I'm not aware of any other cycling company that handles orders the way FLO does. Even just the ones who sell direct to customer.