I dislike their marketing perspective. But I have a Cervelo BBright BBInfinite for Shimano cranksets with ceramic bearings sitting here waiting for an install after a non-stop year of trouble with my bike's BB/Crankset combo.

Originally a Rotor 4630 which failed after 1000km, replaced with a SRAM PF30 that failed after another 1000km (thankfully, like many, my bike addiction means it's not all I've had to ride.)

Tired of BBRight being BBWrong I bought a BBInfinite not because of the almost certainly ridiculous claims when it struck me that the product was created originally to solve the issue of BB creak and premature bearing wear when the bearings slip in the press-fit shells of the frame sets, and/or move laterally causing noise and wear.

To me the most interesting thing is the very solid BBInfinite shell. The bearings can be removed from the shell and serviced normally.

So sick was I of the above however, I decided to take plunge and simultaneously switch to a Shimano crankset (now that they offer 52/36 stock) because a) Shimano and b) Stages. ;)

I should have the LBS install it over the weekend - as they haven't been able to remedy my issues at all, but not for want of trying.

I'd be happy to provide updates and or answer questions.

Initial observation: this thing is solid (and heavy).