I am the guy who goes mostly for durability (up to a point of course). Anyways 4 years ago I bought Mavic Ceramic II wheels and Swiss Stop GHP II brake pads. First I put generic brake pads for a while (that coating works like sand paper before it gets polished). After that I put Swiss Stop and 4 years later of heavy riding I am still on the same rims and the same set of brake pads. Still looks like new and no wear. Love it and bit pissed of that I did not buy second set of wheels. Those ceramic rims are no longer available for road bikes.
---