Hit the nail on the head with this comment: "having all the tools to mask having no idea".
I've helped out several ST-ers asking for help on the forums because they had a 'bad fit experience' at Name the Brand fit bike at whatever bike shop. Yes, the Brand training is out there, but once that employee goes home, the shit goes right out the window. Laziness and commodity selling techniques.
This could possibly be worse than someone with only a trainer and a gonieometer, and not using that tool correctly either. If there is one tool we could all use more/better, it is that of education - of ourselves, our peers, and of our customers.
It is weird when a customer doesn't want to pay for a fitting but just wants to "have someone look over my Retul numbers". To him I said, well, habeas corpus, numbers are the end result of a process, not a prescription to fill.
I'm sure everyone has had Tom Demerlys' recent blog post go by, but I also dug this article out of the internet attic.
The Tri Forum thread called "BIke Fit, Science or Preference" had many many great responses from Mr's Driscoll, Nix, and AndyF, talking about competency and customer confusion. Also, the Medicine of Cycling Bike Fit Consensus statement is a good reference (attached)
FIST/SICI/FIST DOWN DEEP