Some of the online retailers just have what it takes in that respect. Amazon is definitely one of them. Backcountry/Competitive Cyclist is another. I receive more personalized service from them than I did from local specialty shops. We had a high-end bike shop that shuttered last year and even though they knew me on a first name basis & the gear I like, their service was just awful in every way. Honestly, Competitive felt like they were more personalized and actually cared, so I stopped going to that local shop except for when they'd have a massive sale. I wasn't alone and now they're no longer. (Now we have a really awesome shop that's won me over.)
The places I see doing well are the hyper local businesses that understand the online behemoths can only go so far with customer service and they jump in to fill the void -- offering niche products or a personalized service that goes beyond what an Amazon or Competitive Cyclist could offer. Local booksellers are apparently doing well because there's something people like about getting personalized recommendations and having a conversation about what they've read.
But the mall shops of the world sit somewhere in the middle and still seem confused. Macy's is going to be one of the next to take it on the chin, mark my words.
The places I see doing well are the hyper local businesses that understand the online behemoths can only go so far with customer service and they jump in to fill the void -- offering niche products or a personalized service that goes beyond what an Amazon or Competitive Cyclist could offer. Local booksellers are apparently doing well because there's something people like about getting personalized recommendations and having a conversation about what they've read.
But the mall shops of the world sit somewhere in the middle and still seem confused. Macy's is going to be one of the next to take it on the chin, mark my words.
FishyJoe wrote:
What I can't understand is why other companies aren't willing to provide the level of customer service that Amazon provides? They make it not only easy to buy stuff, but easy to return as well. I've had less hassles with Amazon than I have had with any other retailer.