I follow Deckers stock which is primarily Ugg, but Hoka is finally listed as 2nd in the earnings release. Up 75% this quarter from last years one, and crossing the $30 million quarterly sales mark. So looks like going forward they should be a $150m company this fiscal year, I think a billion in the next 3 to 4 years..
And there is a lot of pressure for Deckers to break itself up and sell the pieces, who gets HOKA?? I think a major brand would be smart to sweep them up, but probably not. Perhaps one of the huge retailers who needs their own brands to fight Amazon, Walmart, Macy's, maybe even Zappos?
Could be private equity too, just hope they tell me before so I can invest...(-;
And there is a lot of pressure for Deckers to break itself up and sell the pieces, who gets HOKA?? I think a major brand would be smart to sweep them up, but probably not. Perhaps one of the huge retailers who needs their own brands to fight Amazon, Walmart, Macy's, maybe even Zappos?
Could be private equity too, just hope they tell me before so I can invest...(-;