Any team, event, boat, etc., sharing a name sponsor with the name sponsor of the Woolwich scum is, by the transitive property, scum. So, no, the name shouldn't be changed. COYS

If you're okay with changing the British Open name in golf. Sure.

Of course. By everyones reckoning, it should be called the Scottish Open and the name should never be changed

The correct name for the "America's Cup" is "The Cup". So in short, no it's not time to rename The Cup.

Quite frankly I liked the pre Buttman days when hockey divisions were named after the men who built it rather. Western Conference, Eastern Conference etc. The NHL and the games history were connected. I wouldn't have a problem with a Hank Aaron conference or or a Babe Ruth Home Run Hitter Trophy. The generic crap is just to PC for my liking.

No doubt, same here. This article is in a similar vein:
http://www.sportingnews.com/...syfobvk136zmxsh3vrde

And I didn't realize it until reading the article but the SB has totally lacked some of the local flavor and identity it used to have when the unique, city-based hokey logos were around...it somehow made a difference, seeing that logo for a year and identifying it with the host city and the roman numerals. You're totally right about the NHL too, those old division names were great, even if they were dated and obsolete it was at least interesting, much more so than the Atlantic and Metropolitan and that shit.