Perseus wrote:
That surprises me. What IP is involved in a cooler and a cup? Maybe I should pull the trigger on a RTIC cooler before it's too late.
It's already too late. RTIC had a huge sale last week to liquidate all their remaining inventory. I think 50-30% off their normal prices. I think I saw their 65 gal cooler at a shipped to your door price of $135. The YETI equivalent is $400 and you have to go to a store and pick it up.
RTIC has already done redesign supposedly for 2017 on their product line to keep clear of the YETI patents.
I noticed YETI did not go after Walmart on their knock-off products. I'm guessing that was way to big of an opponent to take on. I'm guessing however that they'll use this judgement now to push on all the other lawsuits they have outstanding and may now even poke walmart. I think I read they had something like 30 lawsuits outstanding for this type thing with competitors.
This is really an odd topic for my to know about. I guess since they are a local company here in Austin, I hear things.
.