excellent point. but my answer to this is ... well, yes and no.
here is my problem. i like innovation, i really do. but some people and companies innovate where it really, really makes a a big difference for a a lot of riders. they make riding on road or off road a lot more comfortable, a lot faster, easier, more accessible, simpler, cheaper, safer, or less painful for a LOT of riders in a BIG way.
we can all think of fairly significant innovations in cycling in the last 30 years that fit in this category. even though i started riding and racing in the campy downtube friction shifting age, i think STI shifting with indexing and shift-under-load, 'hyperglide' is one of the best of these innovations.
and there are so many areas in cycling that could still badly use VAST improvements, but in my opinion, saving a 3 seconds on a 40k ride for a $400 investment is just not that high on the list for me. but at least the bars look sort of interesting...
Where would you want to swim ?