Originally published at: ZIPP Owns The Wheel Count of Kona 2024 - Slowtwitch News
It’s that fun time of year again when we get to count up the results of the Kona count, share the data, and put our opinions next to it.
Once again, Zipp owns the most significant piece of the wheel count pie. And they did it with very little help from others.
Here is the data for wheels from the 2024 Kona bike count.
Wheels | Count |
---|---|
Zipp | 562 |
DT Swiss | 415 |
HED | 164 |
Bontrager | 128 |
Enve | 110 |
Roval | 92 |
Swiss Side | 80 |
Reynolds | 66 |
Alloy | 52 |
Reserve | 39 |
Cadex | 36 |
Mavic/Cosmic | 32 |
Princeton | 27 |
Flo | 26 |
Vision | 26 |
Hunt | 16 |
FFWD | 15 |
Giant | 14 |
Campagnolo | 11 |
Ku | 10 |
Newman | 10 |
Profile Design | 9 |
Shimano | 9 |
Corima | 8 |
Fulcrum | 8 |
Lightweight | 7 |

This count gives us a total of 1972 wheels that were countable from our expert counters. The missing wheels are 100% non-identifiable wheels and the fifty-ish pros that we do not put into the count. I would like to note that the two superstar ladies who counted wheels are the best in the business. So if the two of them couldn’t figure out the wheel as it went by… well, it is what it is.
Now, with that disclaimer, we can all probably agree that with the law of averages, the count is what it is, and if you disagree. Please let me know if you would like to help next time we really do have a great time.

Here are my quick thoughts on the data. DT Swiss, who came in 2nd place, has made the intelligent choice to attach themselves to Canyon and others. These OEM partnerships paid huge dividends by putting wheels on bikes. But it also tells me that customers like the wheels, because as we know: the dudes spend big money on bikes. Just look at ZIPP. They have minimal OEM partnerships with Triathlon bike brands and continue to lead, so people continue replacing OEM specs with ZIPP wheels, although that lead is shrinking from years past.

HED had massive success with the count this year, and much of that is due to the continued success of the rear “Non-disc,” but almost a disc Hed Jet 180. The wheel was brought to life within 2 months of the 2022 two-day Kona race and, in 2024, there were 48 riders using the 180. That total alone is better than 17 of the wheel companies present. The wheel also set the new Kona Bike course record under Sam Laidlow in 3:57:22. Looking at this wheel, I’m starting to think the rule of no discs at Kona is time for a revisit.
Bontrager was in the mix in 4th, but it surprises me as we had 338 Treks, and considering they currently only spec Bontrager wheels and have for a while, this means the Speed Concepts are either older, many guys are jumping ship for other wheel brands, or they are buying frames alone and building up their own components.
ENVE rounded out the World Championship podium in 5th. The company lost a lot of its OEM business and volume numbers when it went into the bike manufacturer business years ago. However, it is on its way back to a healthy return to its roots in triathlon and rebuilding its D-to-C and OEM wheel business. We have more stories about that coming up. We shall see what happens with its efforts in the coming years. Having had many conversations with the brand, I can say that they are committed to the cause.
The biggest loser of the day was Shimano, which I find sad. Mainly because they genuinely have a better product than most people ahead of them. But when you turn your back on marketing to the people, sales, or the lack thereof, starts to follow. This also could be that Shimano has yet to bring wheels into the D to C market like most of these other companies, and with the triathlon market going heavily D to C, this may be something for them to really consider as dealers aren’t helping. Still, with all the nay sayers with hookless, they are one of the very few large companies making pure hooked carbon fiber wheels. It’s a little odd that a company with such a large market cap is neck and neck with Profile Design in the wheel department.