Quarq just tweeted…
I bet the owners are stoked!
Maybe they can move the manufacturing off the moon in SD into a normal city ; )
Good for them. Only thing is that I can already see the confusion between SRM and SRAM powermeters…
Awesome! 5 years from start-up to exit deal = nice, in my opinion.
I’d loooove to know some of the terms of the deal. Both companies are private as far as I know so the specific valuation would almost certainly never be revealed. But, I wonder what the multiples of EBITA and Sales are for a deal like this. Anyone have any clue?
Good for them. Only thing is that I can already see the confusion between SRM and SRAM powermeters…
funny you should mention that. The post breaking the news in the google wattage list was titled, “SRM buys Quarq”.
I hope this eventually leads to making them less expensive, although with the backorders they have it seems doubtful.
Quarq just tweeted…
http://www.quarq.com/sram-acquires-quarq
Hopefully they still be available for other cranks not just SRAM.
Edit: Nevermind… Looks like they are phasing everyone else out…bummer.
Nope. Every other brand gets phased out over two years.
I’m stunned.
.
I’m stunned.
You’re more than just stunned. You’re downright pink! 
I’m just glad I brought a SRAM Quarq - talk about good management on my part…
Well that helps me make my mind up between the FSA and the SRAM crank then…
Actually it says that they will sell Quarqs that can be retrofitted to other manufacturers. I’m not sure what this will mean in practice, but maybe they can still put them on a list of cranks though won’t be the one selling the crank.
Though, if SRAM has a SRAM Red POWER gruppo that for the price of Di2 has power instead of electronic shifting, then they are going to be even more competitive.
If your purchase decision comes down to a SRAM Red gruppo with R2C and Quarq power vs. Shimano Dura-Ace Di2 for the same price then it is a hard decision. If you have the money to buy both, I hate you and you probably will just get the sweet matching SRM Meter.
This brings up the question of what other companies sell power meters? Is Garmin going to bring out one this year?
This brings up the question of what other companies sell power meters? Is Garmin going to bring out one this year?
Getting one to work in the lab is one thing. Getting one to work reliably like Quarq has is quite another matter.
More on the purchase…
http://velonews.competitor.com/2011/05/news/sram-buys-power-meter-company-quarq_171039
that is great news for that company
.
While I’m happy for the Quarq proprietors, as an owner of a Quarq Rotor system I’m really not so sure this is a good thing. One of the things that set Quarq apart was their customer service, and that is now going to be in question under the SRAM management.
IMHO, limiting the options to only SRAM cranks is also as mistake. I have a feeling that SRM and Power2Max will also be pretty happy about that part of this deal.
SRAM Acquires Quarq.
Read the press release and FAQ.
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SRAM Acquires Quarq
May 4, 2011.
Quarq is pleased to announce that we have been acquired by SRAM. The acquisition by SRAM marks a milestone for both the SRAM and Quarq organizations. Read the official press release.
Frequently Asked Questions
Products on Order
Existing orders will be fulfilled as quickly as possible and in the order they were received – just like usual.
Product Wait Times
The Quarq Store shows products in stock and products with a lead time.
Products for Sale
In the near term, complete pre-assembled powermeter packages for SRAM, FSA, Rotor and Cannondale will continue to be available and Quarq will continue to sell powermeters for retro fitment on SRAM, FSA, Rotor, Cannondale, Specialized and Lightning cranks. Non-SRAM powermeters will be phased out over time.
Warranty and Repair
Quarq powermeters will continue to have a 2-year, transferable warranty and this will be honoured for all powermeters. Over time, non-SRAM powermeters will be replaced by the equivalent SRAM powermeter.
Units more than 2 years old can be repaired or replaced at a cost. Contact our customer service team for details.
Repairs will continue to be carried out in Spearfish, SD.
Upcoming Products
Qalvin will be released as planned. The timeline has not changed.
The MTB powermeter is in testing. A release date has not been confirmed.
The development and release schedule for any other powermeters is unknown.
Sales Outlets
Each sales channel will be evaluated and brought in line with SRAM’s current business practices. In the near term, Quarq will continue to sell its products direct and through its coach and dealer networks. Margins and payment will remain the same. New applications to become an authorised coach or dealer are still welcome.
Customer Service
In the near term, Quarq’s customer service team will remain in Spearfish, South Dakota, and you will continue to receive the stellar customer service you are used to.
Sponsorships
Quarq’s team, athlete and event sponsorship and ambassadorship programs will be evaluated in the context of SRAM’s overall sponsorship activity. No further sponsorships and ambassadorships will be awarded until this activity is complete.
It looks like they’ll help maintain other branded cranks for a limited time then force you to upgrade to a SRAM model.