Originally published at: Canyon Wins Kona 2024 - Slowtwitch News
Canyon has won the Men’s Ironman World Championship bike count for the second year in a row. This shows that the company’s marketing engine doesn’t just reach Europe.
Photo Credit Talbot Cox
Goes to show investing in the sport and sponsoring the right athletes can bring a return.
Thanks for the bike count. More ‘other’ than I expected.
That’s a shocker of a pie graph, can’t see half of the names
Read the article. There’s a list of names and percentages.
The point of the graph is to get a visual instead of reading through text and tables 
They simply have to move the legends outside the pie. But it’s a silly, easy to fix blunder.
Love the pie chart, do you guys use Harvard Graphics?
23 Cadex bikes is wild. More than Pinarello, Dimond, Ventum, and other wayyyy more established brands.
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They simply have to move the legends outside the pie. But it’s a silly, easy to fix blunder.
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Not to mention they didn’t even bother to sort the table. Would have been nice to go from highest to lowest.
EDIT:
Oh look I can sort the table within the article! I strike my previous comment.
I am guessing within 5 years Van Rysel tops it
I’ll take that bet. No chance.
They already release the uci version at 7500 (ultegra di2) that is “only” 1000 euro less than a speedmax clx.
Cube aerium / orbea ordu are already cheaper so not sure
Can Rysel have resources that make Canyon look like the paperclip budget. they’ve gone all in. They’re about to repeat Canyon but with the leverage a top 5 sports business in the world would commit
Poor adjustability. They’re going to need to improve the bike to keep gaining traction after the initial surge of people that get excited about a new, budget offering.
And the Ventum is going to be very price competitive
Yes, Giant is such an unestablished brand/manufacturer.
Who says they are making a return? Marketing is very expensive and they do the most of it.
Decathlon (van Rysel) may have have resources that could trounce Canyon by some margin, however, so did Wal-Mart, and well Viathon is a dead company. So um, van Rysel has a very high chance of being dead before it ever sells 1,000 tri bikes.
Decathlon then B-Twin branded bikes have been around for a long time. They appear to be trying to make more of a splash with VR but that will take a long term commitment.
Who says they are making a return? Marketing is very expensive and they do the most of it.
They have the advantage of very high margins. Much harder for a manufacturer with traditional distribution to get a return from athletes.
I live in EU and i very often see 1 or 2 cadex tri bike, even on local races sometime (300/400 people)? maybe because we have lots of giant dealer too so it’s pretty easy to get one if you have money.
But pinarello, dimond, ventum, quintana roo for example are nearly non-existent here.
I bet that this 23 bikes are likely EU / Australian people
It merely depends on what Decathlon wants to manifest into reality. My guess is they’re more concerned about the road racing aspect. Their partnership with Ag2r (and thus Swiss Side) takes vast precedence over Tri.
From this data, it is unquestionable that their marketing has brought a massive return in bike sales. I didn’t specify profit.
Which with an online direct to customer model, getting their name out is key.
I am not even a fan of the brand. The Canyon Inflite I bought is my least favourite bike I have owned. But have to admire how the company is putting money back into sports and athletes to try to continue to grow.
