You think the creative team behind this was doing more than using an obvious pun or double entendre to raise the specter of eugenics? I think it gives them too much credit.
I’m super hot = hot genes = hot jeans
I think it’s as simple as that. And someone with a microphone and a master’s degree in microaggression management raised an eyebrow.
A clip from a comic posted up in my feed not long ago
A young woman, blonde, small in stature, and not at all curvy
“I’m the perfect date for a pedophile” she said “I have the body of a 12 year-old girl but without the criminal ramifications later”
I don’t think it was necessarily premediated. I think the original intent was what you suggest.
But, they sit around, vet and project how this plays in markets and demographics. I have to think someone considered the possibility of how it could be interpreted, and calculated that was a net benefit.
As an aside, it worked. I know who Sydney Sweeney is. I forgot American Eagle existed. If you asked me three weeks ago, I would have guessed they were long out of business.
Didn’t we already go through this 45 years ago?
Also, Brooke Shields was only 15 at the time
I’m actually pretty sure it was premeditated. And I’m sure they knew the right wing would use a super megaphone to amplify a tiny far left voice that may have objected, possibly reasonably so, to the concept that ‘white genes-jeans are great’ knowing they’d cause a tempest in a teacup over it.
I mean, would you go out there and make a ad that intentionally says jeans-genes, and not expect ANYONE to mention the ‘genetic’ take on it? All it would need is one poster somewhere even on reddit in a small corner to mention this interpretation, and the right-wing megaphone will go crazy to paint the entire left as hating on white people.
Again, it’s telling that this is what Fox news chooses to amplify to the max, whereas the countless, countless out-in-the-open racist things our presidents says or his base says in public (the Hasan Medhi debate being just one of many contemporaneous examples) gets ignored by Fox and now most of mainstream media because it’s old news that open right-wing racism/fascism are so expected.
Point of order that people commonly misunderstand the DEFCON levels. 5 is complete peacetime. 1 is we are going to war.
Take that shit to the Gen-X thread.
The 80s were different. Good lord.
Yeah I doubt they’re losing sleep over it or worried about losing their jobs. Fashion and controversy seem to have crossed paths once or two billion times before.
Yup, I realized > 5 min after I posted, wasn’t worth the Orange crayon in the corner!
American Eagle is publicly traded company and run by the Schottenstein family. The ad was done in-house and the intention was to cause controversy. The Schottenstein are Republican supporters (and have been done for insider trading in past). After Trump endorsed the ad the share price jumped 24% it’s highest rise in 25 years…
Please explain the reasonable objection
Three points
Care to cite to the other statements?
Kind of a stretch to claim that since the second or third cousin/nephew of the CEO is a scumbag that the CEO is also a scumbag.
There is also the elder financial abuse case against the grandmother and 2 grandsons with JP Morgan Securities. Scumbags closer to home.
Yes a bit of a stretch (no pun intended) but it surely ain’t about a white girl having good genes.
Someone somewhere made money of off it I’m sure.
Could they be sued for false advertising as American Eagle jeans are truly whack! 
That’s fucking weak man.
What would you know about Federal financial crimes? You’re just a pool bum waiting for football season.
I’m guessing you didn’t read the decision
I had never heard of Sydney Sweeney or the ad or the leftist complaints until I saw a flood of complaints about the “leftist backlash” from the right.