https://www.wsj.com/business/americas-bourbon-boom-is-over-now-the-hangover-is-here-3e9961d7
Maybe people will stop being posers about it now
Seems like alcohol in general is waning in popularity, at least in my area.
It’s gotten pretty expensive to be a boozer, and legal weed gets gives you the same fun and a fraction of the hangover, it any.
More young people are abstaining from drinking.
Not surprising. Some very ordinary bourbon being sold as premium. People pretending there are immense differences in bourbons when there is often precious little.
I’m dumb enough that I keep trying different stuff thinking I’m going to find a magic bottle.
Reality is I could go with about the same numbers of other base liquors as I do vodka, 1, and not notice much difference. 3 whiskeys, 2 gins, 2 tequilas, 3 rums and I would be really fine.
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Shifting a lake-load of bourbon should be pretty easy.
Water it down to 2 lake-loads
Label it “Trump Bourbon” with his endorsement
Sell it to MAGA at $900 a bottle.
Even after paying off DJT, there should be a nice profit.
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Meanwhile the Zima boon continues.
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Lets hope so. I’m guessing the “new” little distillers will “go away” and we will be back to the guys doing it for decades and decades and the price point will come back to reality.
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All alcohol right? Everyone and their brother makes an overpriced craft beer. Popup distilleries and truthfully most of it is hangover swill. A small batch can still be a small batch of shit.
NA market is going to outprice itself eventually. It’s bad enough to pay $16 for a 4x16 with alcohol, let alone a faux beer. A $4 pint at home better be a good product.
I have noticed a few brands returning back to earth. Sazerac Rye for example. Back to $25 here in East TN.
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The number of small distilleries that were pushing out $40-80 dollars of shit bourbon during the recent bourbon boom was just wild. They won’t be missed.
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Who would you put on that list?
Most recent one I remember trying was Axe & The Oak and their bourbon, which is about $45 I think. IMO it was terrible, and their other bottles I’ve seen are a few bucks more than that.
There was one other brand I recently had that I can picture in my head as being terrible but can’t for the life of me remember the name. It was about an $80 bottle.
Perhaps a slightly different way to say it: These small distilleries are putting out non-traditional flavors that do not do the bourbon name justice and definitely are not worth the premium for the traditional bourbon drinker. That said - if people like it - them make it. I just won’t miss them but then I think Wild Turkey 101 can’t be beat - soooo what do I know.
That’s not how it works.
Ever.
Why do you people keep thinking that prices on anything will come down?
Blanton’s was selling in our area for $200ish a .75L. Its back down to $99 at most shops. Example of 1.
For significant price gouging it does. For the 5%-10% increases - you are right.
Perhaps companies are realizing that they got too greedy.
Here’s Jeep saying they “Went too far” with pricing.
https://www.motor1.com/news/747595/jeep-admits-too-far-wagoneer-pricing/
Interesting. A bunch of folks that bought a Wagoneer must be feeling great hearing this news.
Maybe Jeep can send over a barrel of bourbon for them. Customers may have felt they were over a barrel when they made their purchase. 
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I bought a Canyon e-mtb and the next month they dropped the price over $600. I sent them a message and received a bunch of accessories and gear to make up the difference. I would have preferred the money, but getting the gear was nice.
“Hey boss, this guy wants some money back after we lowered our price.”
“Send him some crap from the warehouse that we can’t move and see if that satisfies him.”
Jeep should be paying their customers to drive around those pieces of crap.
And I’m saying that as a Nissan owner!
I won’t say this isn’t true. To be fair, I didn’t expect any money back, just bd timing on my part.