FasterTwitch wrote:
Young black kids seriously love riding bikes.
It's the sport of cycling that just isn't cool to them, since it's essentially a bunch of middle aged, rich white people in spandex looking goofy af sitting outside a coffee shop. Why aren't more young blacks into golf? Sure, Tiger gave it a boost back in the 90s, but it didn't change anything. It's old, rich white people shit.
Specialized jumped the shark with this one. You don't blame an entire sport for not being inclusive enough if the communities "excluded" simply don't give a shit about a sport that doesn't interest them in the first place. Professional cycling simply isn't relevant to mainstream Americans, and so it isn't seen as cool in African American communities. Why isn't Cricket in America more inclusive and representative of minorities???? Because we don't give a shit.
Who's suppose to fix this? UCI affirmative action? Force teams to hire minimum 1 black, 1 asian, and 1 woman manager?
It's a non-problem. Competitive cycling just isn't cool. People are saying it's too expensive, but guess what, in the black community flaunting your wealth is literally the most revered thing in the entire popular culture. You'd think showing off your $16,000 S-Works would be like showing off your 2 million dollar Bugatti, but there simply is little to no cultural interest.
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What he ^^^^ said.
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Cycling and triathlon aren't "cool sports" in the USA and they are both expensive.Hop on a plane to some countries and white folks are a tiny minority at cycling events and triathlons.
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This videos shows that Specialised has bought into the anti white male narrative with the premise being that white males have made "rules" to stop black guys racing.Of course they didn't show a black female cyclist,they showed a white female as the one who "understands" the plight of the downtrodden black community.They didn't show any white guys in a positive light,just a white female who understands because you know, "white guys".
Someone who was a fan of the Gillette ad pitched this idea to Specialised.